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Retargeting

Retargeting: Great for Advertisers but a Threat to User Privacy

Adithya Omanakuttan / 12 years
52
4 min read

Are you being chased around the Internet by a mobile phone? Or by any other product that you searched for on your favorite e-commerce platform? This is an issue that many of us have perhaps faced recently while surfing the Internet. What we’re speaking about here is commonly known as ‘Retargeting’ and it is an […]

Better IT Security Means Better Business for Small and Medium Enterprises

Sakshat Karkare / 12 years

2 min read

The trend of online shopping has grown exponentially over the past few years, and odds are, it is only going to grow. If we talk about India, it has close to 10 million online shoppers. As of 2013 the country’s e-commerce market was worth $16 billion; 88% more than what it was in 2012. Although, […]